Automatic styling advice- anytime, anywhere

Hi there, i'm Christina Hadinoto, founder of Contour Lab. 👋 38 yrs old, married with 3 adorable kids and passionate in life, heart ánd mind.

A healthy mind = a happy life. 💛 That's why this is so important to me.

Cause did you know that 91% of the women are feeling insecure about their body shape? A lot of women aren't even aware what type of body they have.

But feeling bad about your body shape doesn't change your body shape!

You can feel better about yourself by dressing your body shape the right way. We are used to "trend shopping", instead of working with the body shape we were given. 

So we present CONTOUR LAB, a platform- built by experts- that wants to help consumers discover the body shape you have, to offer them online recommendations what clothes they can wear best to flatter their body type! 

This start-up grew from my passion for fashion and my own experience in severe insecurities about my body and my length of 1.53m. I've been in marketing my whole career and it wasn't until the last year in my most recent job at a Belgian fashion brand, i realized that i myself should stop putting my energy in feeling insecure and try to compensate for what i will never be: a woman of 1.75m. 🤷🏽‍♀️ 

With some simple tips & tricks, you can use optical illusions to accentuate the best parts of your body. This will boost your self-esteem, make you feel more comfortable in your own skin.

We believe by changing the way we buy clothes, we can impact our body image & sustainability.

How? We inspire & increase self-love, give your customers automatic styling recommendations anytime & anywhere while reducing return rates to impact sustainability.

And we're looking forward to help you! 🤩